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Advertising


As a marketing function, advertising focuses on the promotion of products, services, companies, organizations and ideas through paid media space or time. Advertising media include magazines, newspapers, television, radio, the Internet, outdoor/transit and direct marketing.

Advertising graduates find jobs at advertising agencies; with newspapers, magazines, and radio and television stations; and in the communication and marketing departments of businesses, government agencies, educational institutions, and non-profit organizations. They work as copywriters, editors, graphic designers, art directors, account executives, media sales representatives, production specialists, media consultants and planners, marketing researchers, and campaign planners, among others.

Careers

Marketing Managers
Wage: $114,000
10 Year Growth Rate: 14.4%
Self Employed: 2.3%
Unemployment Rate: 2.7%
Employed Part Time: 4.1%

Education Requirements:
Bachelor's or higher degree, plus work experience
Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Wage: $105,960
10 Year Growth Rate: 6.2%
Self Employed: 13.4%
Unemployment Rate: 3.1%
Employed Part Time: 4.8%

Education Requirements:
Bachelor's or higher degree, plus work experience
Advertising Sales Agents
Wage: $43,480
10 Year Growth Rate: 20.3%
Self Employed: 5.6%
Unemployment Rate: 4.0%
Employed Part Time: 10.2%

Education Requirements:
Moderate-term on-the-job training