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Marketing


Marketing is a social process which aims to discern consumers' wants, to focus goods or services toward those wants, and to mold consumer wants toward the goods or services produced. The term includes advertising, distribution and selling of a product or service. It is also concerned with anticipating the customers' future needs and wants, often through market research.

Careers

Marketing Managers
Wage: $114,000
10 Year Growth Rate: 14.4%
Self Employed: 2.3%
Unemployment Rate: 2.7%
Employed Part Time: 4.1%

Education Requirements:
Bachelor's or higher degree, plus work experience
Advertising, Marketing, Promotions, Public Relations, and Sales Managers
Wage: $105,960
10 Year Growth Rate: 6.2%
Self Employed: 13.4%
Unemployment Rate: 3.1%
Employed Part Time: 4.8%

Education Requirements:
Bachelor's or higher degree, plus work experience
Advertising Sales Agents
Wage: $43,480
10 Year Growth Rate: 20.3%
Self Employed: 5.6%
Unemployment Rate: 4.0%
Employed Part Time: 10.2%

Education Requirements:
Moderate-term on-the-job training