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Sales, Marketing and Advertising Managers

What they do?

The following is a summary of main duties for some occupations in this unit group:

A. Sales managers plan, direct and evaluate the activities of sales departments in commercial, industrial, wholesale and other non-retail establishments.

B. Marketing managers establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments.

C. Advertising managers plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.

D. Public relations managers direct and evaluate establishments and departments that develop and implement communication strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations.

E. E-business managers plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization's Internet presence including public relations, communications and commercial activities.

Where they find work?

1. Wholesale trade - 36.0%
2. Information and cultural industries - 8.0%
3. Retail trade - 6.0%
4. Advertising and related services - 6.0%
5. Administrative and support waste management and remediation services - 3.0%
6. Computer systems design and related services - 3.0%
7. Finance and insurance - 3.0%

What education do I need?

1. You need a college diploma or university degree for these positions.

2. To be a sales or marketing manager, you need a college diploma or university degree in business administration or a related field with a sales or marketing specialization. You also need several years' experience as a sales or marketing representative.

3. To be an advertising or public relations manager, you must have a college diploma or university degree in public relations, communications, marketing, journalism or a related field. You also need several years' experience in advertising, public relations or communications.

4. To be an e-commerce manager, you need a college diploma or university degree in a field related to the company's products. You also need experience in web site design, interactive media development, and data administration or information systems analysis.

5. Many recent entrants have an undergraduate university degree, and almost 3 in 10 have a community college diploma.

High School Subject that will help:

1. Accounting
2. Math
3. Marketing
4. English (Communication)

What can you expect to make:

Hourly wages ($29.97) are above the national average ($18.07). These earnings are close to the average for occupations in the sales and service sector. These wages grew at a below-average rate from 2002 to 2004.

Average Wage

Sales, Marketing and Advertising Managers wages

Expected Wage by Age

Sales, Marketing and Advertising Managers Wage By Age

Unemployment:

This rate is above the average for management occupations.

Unemployment

Sales, Marketing and Advertising Managers Unemployment

Trends in Unemployment

Sales, Marketing and Advertising Managers Trends in Unemployment

Current Job Outlook:

The job outlook for Sales, Marketing and Advertising Managers is considered Average because:

1. Employment grew at an average rate.

2. Hourly wages ($29.97) are above the average ($18.07), and the rate of wage growth is below average.

3. The unemployment rate (3%) is close to the 2004 average (7%).

Future Job Prospects:

Your job outlook will continue to be Average because:

1. The employment growth rate will likely be below average.

2. Although the retirement rate will likely be average, the number of retiring workers should contribute to job openings.

3. The number of job seekers will likely match the number of job openings.

Highest Concetration:

The highest concentrations Sales, Marketing and Advertising Managers are found in Quebec and Ontario while the lowest concentrations are in Newfoundland and Prince Edward Island.

Useful Experience:

1. Leadership

2. Business management

3. Entrepreneurship skills

Part Time Workers

Sales, Marketing and Advertising Managers Part Time Workers

Part time workers:


2% of Sales, Marketing and Advertising Managers are employed only on a part-time basis. There were 119,700 workers employed in these occupations in 2004, a decrease of 10% since 1997. The percentage of part-time workers (2%) is below the 2004 average (19%) and has dropped since 1997.

Age Demographics

Sales, Marketing and Advertising Managers Age Demographics

Age Demographics:


The relatively low percentage of younger workers suggests few entry-level job openings, and could point to a greater need for workers with experience or a number of years of training. The retirement rate to 2009 will likely be average reflecting the age/retirement structure of the occupation.

Self Employed

Sales, Marketing and Advertising Managers Self Employed

Self Employed:


Roughly 16% of Sales, Marketing and Advertising Managers are self-employed. This is considered The percentage of self-employed workers is 16% compared to the 2004 average of 15% and has dropped significantly since 1997. for the industry as a whole.

Men vs Women

Sales, Marketing and Advertising Managers Men vs Women

Men vs Women:


31% of the individuals employed as Sales, Marketing and Advertising Managers are women. Compared to other industries, this is The percentage of women is 31% compared to the 2004 average of 48% and has dropped significantly since 1997. .