Specialists in public relations and communications perform some or all of the following duties:
A. Act as spokesperson for an organization and answer written and oral inquiries
B. Co-ordinate special publicity events and promotions for internal and external audiences
C. Assist in the preparation of brochures, reports, newsletters and other material
D. Represent and act as an agent for talented individuals or individuals with specific occupational expertise
E. Prepare or oversee preparation of sports, literary, performance or other contracts.
F. Literary agents specialize in representing specific types of authors and writers. Performance agents specialize in representing specific singers, musicians, actors or other performers. Sports agents specialize in representing specific athletes or sports t
G. Develop, implement and evaluate communications strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations
H. Gather, research and prepare communications material for internal and external audiences
I. Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization
J. Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases
K. Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes
L. Prepare and deliver educational and publicity programs and informational materials to increase awareness of museums, galleries and other tourist attractions
M. Initiate and maintain contact with the media
N. Arrange interviews and news conferences
1. Public administration - 19.0%
2. Other services (except public administration) - 14.0%
3. Advertising and related services - 11.0%
4. Arts entertainment and recreation - 9.0%
5. Information and cultural industries - 8.0%
6. Educational services - 6.0%
7. Health care and social assistance - 5.0%
1. You usually need a university degree or college diploma in public relations, communications, journalism or a field related to a particular subject.
2. To be a public relations practitioner, you may need an APR (Accredited in Public Relations) designation.
3. With additional training and experience, you may move up the ranks to become a manager in public relations, fundraising or communications.
4. Most recent entrants have an undergraduate university degree.
2. Social Studies
3. Computer-related courses
4. English (Communication)
The average hourly wages for Professional Occupations in Public Relations and Communications is $22.51/HR, which is above average for occupations in the art, culture, recreation and sport sector and are below average for all professional occupations. These wages grew at an above-average rate from 2002 to 2004.