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Professional Occupations in Public Relations and Communications

What they do?

Specialists in public relations and communications perform some or all of the following duties:

A. Act as spokesperson for an organization and answer written and oral inquiries

B. Co-ordinate special publicity events and promotions for internal and external audiences

C. Assist in the preparation of brochures, reports, newsletters and other material

D. Represent and act as an agent for talented individuals or individuals with specific occupational expertise

E. Prepare or oversee preparation of sports, literary, performance or other contracts.

F. Literary agents specialize in representing specific types of authors and writers. Performance agents specialize in representing specific singers, musicians, actors or other performers. Sports agents specialize in representing specific athletes or sports t

G. Develop, implement and evaluate communications strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations

H. Gather, research and prepare communications material for internal and external audiences

I. Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization

J. Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases

K. Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes

L. Prepare and deliver educational and publicity programs and informational materials to increase awareness of museums, galleries and other tourist attractions

M. Initiate and maintain contact with the media

N. Arrange interviews and news conferences

Where they find work?

1. Public administration - 19.0%
2. Other services (except public administration) - 14.0%
3. Advertising and related services - 11.0%
4. Arts entertainment and recreation - 9.0%
5. Information and cultural industries - 8.0%
6. Educational services - 6.0%
7. Health care and social assistance - 5.0%

What education do I need?

1. You usually need a university degree or college diploma in public relations, communications, journalism or a field related to a particular subject.

2. To be a public relations practitioner, you may need an APR (Accredited in Public Relations) designation.

3. With additional training and experience, you may move up the ranks to become a manager in public relations, fundraising or communications.

4. Most recent entrants have an undergraduate university degree.

High School Subject that will help:

1. French
2. Social Studies
3. Computer-related courses
4. English (Communication)

What can you expect to make:

The average hourly wages for Professional Occupations in Public Relations and Communications is $22.51/HR, which is above average for occupations in the art, culture, recreation and sport sector and are below average for all professional occupations. These wages grew at an above-average rate from 2002 to 2004.

Average Wage

Professional Occupations in Public Relations and Communications wages

Expected Wage by Age

Professional Occupations in Public Relations and Communications Wage By Age

Unemployment:

5% of Professional Occupations in Public Relations and Communications are unemployed. This rate is above the average for professional occupations.

Unemployment

Professional Occupations in Public Relations and Communications Unemployment

Trends in Unemployment

Professional Occupations in Public Relations and Communications Trends in Unemployment

Current Job Outlook:

The job outlook for Professional Occupations in Public Relations and Communications is considered Average because:

1. Employment grew at an average rate.

2. Hourly wages ($22.51) are close to the average ($18.07), and the rate of wage growth is above average.

3. The unemployment rate (5%) is close to the 2004 average (7%).

Future Job Prospects:

Your job outlook will continue to be Average because:

1. The employment growth rate will likely be close to the average.

2. Although the retirement rate will likely be average, the number of retiring workers should contribute to job openings.

3. The number of job seekers will likely exceed the number of job openings.

Highest Concetration:

The highest concentrations (per 10,000 people) of Professional Occupations in Public Relations and Communications are found in Quebec and Ontario while the lowest concentrations are in Saskatchewan and Newfoundland.

Unionization Rate:

The unionization rate (27%) is close to the average (32%) for all occupations.

Useful Experience:

1. Writing

2. Current affairs

3. Trends

Part Time Workers

Professional Occupations in Public Relations and Communications Part Time Workers

Part time workers:


13% of Professional Occupations in Public Relations and Communications are employed only on a part-time basis. There were 36,800 workers employed in these occupations in 2004, an increase of 58% since 1997.

Age Demographics

Professional Occupations in Public Relations and Communications Age Demographics

Age Demographics:


The retirement rate to 2009 will likely be average reflecting the age/retirement structure of the occupation.

Self Employed

Professional Occupations in Public Relations and Communications Self Employed

Self Employed:


Roughly 11% of Professional Occupations in Public Relations and Communications are self-employed. This is considered Average for the industry as a whole.

Men vs Women

Professional Occupations in Public Relations and Communications Men vs Women

Men vs Women:


60% of the individuals employed as Professional Occupations in Public Relations and Communications are women. Compared to other industries, this is Average.