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Marketing Managers - What They Do


Marketing Managers have generally received a Bachelor's or higher degree, plus work experience and have at least some work experience in the field before they can take on the responsibilities of the job. Once employed, Marketing Managers can expect to earn an average of $114,000 per year throughout their career.

In addition, over the next 10 years Marketing Managers will be one of the fastest growing occupations. They should experience a 14.4% rate of growth during this time period. In respect to starting your own business, Marketing Managers rarely feel the entrepreneurial itch. Currently, 2.3% of the employment base is classified as self-employed.

Given the job environment today, Marketing Managers can consider themselves quite lucky, as only 2.7% are currently unemployed.

Academic Programs of Interest

Advertising
As a marketing function, advertising focuses on the promotion of products, services, companies, organizations and ideas through paid media space or time. Advertising media include magazines, newspapers, television, radio, the Internet, outdoor/transit and direct marketing. Advertising graduates find ...more
Apparel And Textile Marketing Management
A program that focuses on marketing research and management as applied to the products and services of the apparel and textile industries. Includes instruction in applicable principles of textile and apparel design and manufacturing, sales and distribution systems, domestic and international market research, ...more
Bachelor of Business Administration
The Bachelor of Business Administration is a bachelor's degree in business studies. In most universities, the degree is conferred upon a student after four years of full-time study (120 credit hours) in one or more areas of business concentrations. The BBA program usually includes general business courses ...more
Marketing
Marketing is a social process which aims to discern consumers' wants, to focus goods or services toward those wants, and to mold consumer wants toward the goods or services produced. The term includes advertising, distribution and selling of a product or service. It is also concerned with anticipating ...more
Master of Business Administration
The Master of Business Administration (MBA) is a master's degree in business administration, which attracts people from a wide range of academic disciplines. The MBA designation originated in the United States, emerging from the late 19th century as the country industrialized and companies sought out ...more