1. You need a college diploma or university degree for these positions.
2. To be a sales or marketing manager, you need a college diploma or university degree in business administration or a related field with a sales or marketing specialization. You also need several years' experience as a sales or marketing representative.
3. To be an advertising or public relations manager, you must have a college diploma or university degree in public relations, communications, marketing, journalism or a related field. You also need several years' experience in advertising, public relations or communications.
4. To be an e-commerce manager, you need a college diploma or university degree in a field related to the company's products. You also need experience in web site design, interactive media development, and data administration or information systems analysis.
5. Many recent entrants have an undergraduate university degree, and almost 3 in 10 have a community college diploma.