Bookmark and Share Scholarships

What do Marketing Managers do?


Once the key implementation initiatives have been identified, marketing managers work to oversee the execution of the marketing plan. Marketing executives may therefore manage any number of specific projects, such as sales force management initiatives, product development efforts, channel marketing programs and the execution of public relations and advertising campaigns. Marketers use a variety of project management techniques to ensure projects achieve their objectives while keeping to established schedules and budgets.

More broadly, marketing managers work to design and improve the effectiveness of core marketing processes, such as new product development, brand management, marketing communications, and pricing. Marketers may employ the tools of business process reengineering to ensure these processes are properly designed, and use a variety of process management techniques to keep them operating smoothly. Read More

Career Videos

Scholarship Video Matches

Our Career Video Library includes 100's of videos. Feel free to Browse the videos that interest you.

A Day in the Life of a Market Research Analyst A Day in the Life of a Market Research Analyst Blue Arrow
A Day in the Life of a Marketing Director A Day in the Life of a Marketing Director Blue Arrow
A Day in the Life of an Advertising Director A Day in the Life of an Advertising Director Blue Arrow