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Advertising
As a marketing function, advertising focuses on the promotion of products, services, companies, organizations and ideas through paid media space or time. Advertising media include magazines, newspapers, television, radio, the Internet, outdoor/transit and direct marketing.
Advertising graduates find jobs at advertising agencies; with newspapers, magazines, and radio and television stations; and in the communication and marketing departments of businesses, government agencies, educational institutions, and non-profit organizations. They work as copywriters, editors, graphic designers, art directors, account executives, media sales representatives, production specialists, media consultants and planners, marketing researchers, and campaign planners, among others.
Career Related Videos
Careers
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Marketing Managers Wage: $114,000 10 Year Growth Rate: 14.4% Self Employed: 2.3% Unemployment Rate: 2.7% Employed Part Time: 4.1% Education Requirements: Bachelor's or higher degree, plus work experience |
Advertising, Marketing, Promotions, Public Relations, and Sales Managers Wage: $105,960 10 Year Growth Rate: 6.2% Self Employed: 13.4% Unemployment Rate: 3.1% Employed Part Time: 4.8% Education Requirements: Bachelor's or higher degree, plus work experience |
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Advertising Sales Agents Wage: $43,480 10 Year Growth Rate: 20.3% Self Employed: 5.6% Unemployment Rate: 4.0% Employed Part Time: 10.2% Education Requirements: Moderate-term on-the-job training |
